Marketing Manager - Movers & Shakers

Noord-Holland
2019-08-19
2019-08-23

In this position of Marketing manager your will implement the corporate strategy and build on the brand awareness for the Benelux organisation of this innovative Company with many own retail stores & wholesale partners.

Tasks and responsibilities of the Marketing Manager for the Benelux:

  • Instore communication activities
  • Introduction of all new product innovations
  • Promotion activities incl. event- and brand activation activities
  • Manage the PR activities & Social Media
  • Building the customer database
  • National partnerships – B2B & B2C
  • Marketing year plans at the wholesale accounts
  • Manage the main Marketing & Communications processes between head office and local teams
  • Manage the translation and copy checks of all communication materials
  • Planning and coordination of the promotions calendar, link between the central communication department and the stores and the other way around
  • Initiating and organizing consumer activation events to build brand awareness, brand experience and in the end; to stimulate traffic to the sales points
  • Implementation and control of merchandising guidelines by regular visits to all stores
  • Manage and support the PR agency by coordination of all PR activities and required PR materials
  • Responsible for building the customer database and responsible for multichannel marketing (online and offline)
  • Initiating local promotions and events for the Clients

Result Areas:

  • Quality of all communication materials
  • Promotions, event marketing and traffic generation activities for the stores and counters
  • State of the art press activities
  • Social media activities, Up-to date website and growing customer database
  • Local MDC (marketing) budget

Position of the Marketing Manager within the organisation:
The Marketing Manager reports to the Country Director and functionally reports to the Global Marketing Director and provides support to all area and counter managers of the stores and shop-in-shops (local marketing & b2b) 

Profiel

  • Minimally Bachelors degree in marketing or communication
  • 6-10 years of working experience in a retail environment (cosmetics, fashion & lifstyle experience is a big pré)
  • Affinity with cosmetics in general
  • Strong Communication skills (in writing and speaking)
  • Fluent in Dutch, English and preferred French
  • Excellent PC skills with Excel, Powerpoint, Word
  • High Energy level
  • Flexible
  • Initiative
  • A real team player
  • Enjoy to be part of a winning team
  • Eye for detail
  • Confident to challenge the team
  • Strong personality who can convince people
  • Result driven
  • Willing to Travel